Global Business Anthropology Summit
June 14-18, 2021
in cooperation with:
Institute of Social and Cultural Anthropology
Freie Universität Berlin
Are we ready for 2030?
How about 2080?
Join a growing global network of anthropologists, organizations, and businesses.
Exchange experiences and strategies.
Learn from each other and prepare for new challenges of a sustainable future.
Business anthropology is a collaboration that yields healthy futures for humans and ecosystems.
Integrating anthropological insights, businesses are seizing opportunities for innovation in product development, diversity and inclusion, safety culture, UX and beyond.
The Summit offers hands-on workshops, keynotes by luminaries in business and business anthropology, and discussions about what we want tomorrow to look like.
Bring your ideas, concerns and interests about these and more ...
Digitization Privacy Supply chain Technology
Mobility Taxation Marketing Innovation
... and come away with new knowledge, new tools and new ways to prepare for a sustainable future.
The summit starts with a broad view examining models that are being used in business to prepare future outcomes, including exploration of mega-trends and cultural drivers and shifts, followed by a session on the role of taxation in shaping business decisions.
The next session sharpens our perspectives, one looking at the extent of human centricity in business models that allow needs of the planet to be overlooked. Our networking event aims to build bridges and live inclusivity.
The Summit concludes with two sessions that focus on immediate fields that call for business anthropologists’ attention: understanding shifts in complex behaviors within organizations; and identifying ways to make the contributions of the discipline recognizable for businesses in different cultures and countries.
Making Sense of the Future: How Anthropologists "See" It
We will explain how anthropology can add cultural richness to the field of foresight and future studies and allow for a more comprehensive understanding of how micro and meso phenomena and macro forces interact and may play out.
Through a “mobile” approach to sensemaking and knowledge, with examples from science fiction, COVID-19, and technology, we will show how engaging in intentional and strategic observation to challenge predominant assumptions, especially from big data, can illuminate different future(s) realities.
We will discuss various perspectives, frameworks, and methodologies currently used in commercial, design, and anthropological environments. We will demonstrate how to sense anomalies and weak signals, trace them, and compare them with past and present patterned behavior to gain understanding about shifts in practice and meaning to both explain them and anticipate their future paths.
Lucia Laurent-Neva, Semiotician, Anthropologist and Cultural & Design Strategist, Visual Signo, Greater Brighton and Hove Area, UK
Carsten Claus, Business and Future Anthropologist, OBERKORN, Hamburg, Germany
Dominique Desjeux, Anthropologist, Professor (Emeritus) at the Sorbonne (University of Paris), and International Consultant for Daiz and Co, Paris, France
Julia Gluesing, Anthropologist, Research Professor at Wayne State University, President Cultural Connections, Inc., Detroit, Michigan USA
Allen Batteau, Anthropologist, Professor (Emeritus), Wayne State University, Detroit, Michigan USA
Tax Culture in Business
We will explain how cultural values influence how we think about taxes. How do different (tax) cultures impact business behaviour and community engagement?
Through business examples, we show manifold aspects of taxation, beyond making financial contributions to community and society.
We will discuss how our individual and collective tax cultures are changing due to the world-wide increase of exchange relations — goods, services, labor and ideas. What is the future role of corporate tax in creating sustainable communities?
Pavle Menalo, University of Belgrade, Serbia
Niccolò Marino, Beyond Research srl, Milano, Italy
Lotta Björklund Larsen, University of Exeter Business School, UK
Hera Brown, Fulbright-Schuman Researcher to the European Union, USA
Christine B. Avenarius, The Central Agency for Continuing Vocational Education and Training in the Skilled Crafts (ZWH), Berlin, Germany
We will explain how the extent of human centricity in technology and business makes us overlook the needs of other types of life on and beyond the planet – to the detriment of all.
Through a business example we will show how building for the broadest ecosystem leads to behavior change among consumers using the case of Mobistyle energy design systems.
We will discuss implications for the future by showcasing how overcoming the concept of sustainability might enable us to integrate the needs of all elements of ecosystems.
Pablo Mondragón Valero, Antropología 2.0, Spain
Dan Podjed, Research Centre of the Slovenian Academy of Sciences and Arts (ZRC SAZU), Slovenia
Veronica Reyero Meal, Antropología 2.0, Spain
Lucia Laurent-Neva, Visual Signo, UK
Building Bridges and Networking
(To Be Announced!)
Change + Diffusing Behaviors within Organizations
We will explain how roles in business respond to internal and external forces that bring new managerial practices and technology.
Through business examples we will show how the need for internal change is identified and managed in two cases: AB InBev and ACR Corporation.
We will discuss implications for the future by revealing ways organizations communicate the need for change across sectors, motivating individual, societal, and governmental commitments with concern to technology access, environmental sustainability, equality, and wellness.
Melissa Vogel, Business Anthropologist at Hanover Research, USA
Karen Smits, Organizational Anthropologist at Practical Thinking, Australia
Business Anthropology for the Future + Building a Knowledge Commons
We will explain how business anthropology can work in different industries in the future.
Through business examples, we will show the ways companies manage transitional conditions and unimaginable futures, using a case from the logistics industries, and the case of branding business anthropology across all sectors.
We will discuss implications for the future by exploring how business anthropology contributes scope and rigour to innovation in the business of different industries/sectors. A growing knowledge-commons of business anthropology practices globally can help businesses become future-proofed.
Allegra Pochtler, TraceMap, Berlin, Germany
Robert J. Morais, Columbia Business School, USA
Susan Kresnicka, Kresnicka Research and Insights , USA
Alberto Guglielmone, Marketing Innovation & Business Anthropology, Milan, Italy
Session contact: Alberto Guglielmone
Monday, June 14
Keynote by Joana Breidenbach
Keynote by Carlo Colpo
(Marketing Communication Director, Lavazza)
Tuesday, June 15
Wednesday, June 16
Building Bridges and Networking (TBA)
Friday, June 18