Global Business Anthropology Summit
June 19-20, 2021
Institute of Social and Cultural Anthropology
Freie Universität Berlin

Are we ready for 2030?

How about 2080?

Join a growing global network of anthropologists, organizations, and businesses.

Exchange experiences and strategies.

Learn from each other and prepare for new challenges of a sustainable future.

 

Anthropological research has long had a way of identifying and framing people's responses to the radical shifts of the day and of the future. Collaborations with forward thinking businesses can advance product development, UX, safety culture, diversity and inclusion and more.

The Summit offers hands-on workshops, keynotes by luminaries in business and business anthropology,
and discussions about what we want tomorrow to look like.

Bring your ideas, concerns and interests about these and more ...

Digitization   Privacy   Supply chain   Technology   Mobility   Taxation

... and come away with new knowledge, new tools and new ways to prepare for a sustainable future.

SESSIONS

The summit starts with a broad view examining models that are being used in business to prepare future outcomes, including  exploration of megatrends and cultural drivers and shifts, followed by a session on the role of taxation in shaping business decisions.

The next two sessions sharpen our perspectives, one looking at the extent of human centricity in business models that allow needs of the planet to be overlooked, and the other learning from feminist approaches to marginalization and inclusivity.

The Summit concludes with two sessions that focus on immediate fields that call for business anthropologists’ attention: understanding shifts in complex behaviors within organizations; and identifying ways to make the contributions of the discipline recognizable for businesses in different cultures and countries.

 

Session 1: Demystifying the future + Building Action Plans

We will explain the need to understand the future as a society with unknown peoples, territories and landmarks.

 

Through a business example we will show possible future scenarios.


We will discuss implications for the future by exploring ways that prepare businesses to envision the extra-long view (the future of the future).

Session Contributors

Lucia Laurent-Neva, Visual Signo, UK

Marion Grimberg, Freie Universität Berlin, Germany

Dominique Desjeux, France

Carsten Claus, Oberkorn, Hamburg, Germany

Session 2: Taxation + Social Responsibility

We will explain the need for new ways to think about the benefits of paying corporate tax.

Through business examples we will show the invisibility of taxes in the relationships between companies and the public in different cultures using the case of the iPhone (tax payments for its many components along the manufacturing chain) and Norsk Tipping, a Norwegian gambling company.

We will discuss implications for the future by showing how relationships between companies and the consuming public could be nurtured through increased transparency of tax payments and the role of taxes in creating sustainable communities.

Session Contributors

Pavle Menalo, University of Belgrade, Serbia

Niccolò Marino, Beyond Research srl, Milano, Italy

Lotta Björklund Larsen, University of Exeter Business School, UK

Hera Brown, Fulbright-Schuman Researcher to the European Union, USA

Christine B. Avenarius, The Central Agency for Continuing Vocational Education and Training in the Skilled Crafts (ZWH), Berlin, Germany

Session 3: Beyond Sustainability

We will explain how the extent of human centricity in technology and business makes us overlook the needs of other types of life on and beyond the planet – to the detriment of all.


Through a business example we will show how building for the broadest ecosystem leads to behavior change among consumers using the case of Mobistyle energy design systems.


We will discuss implications for the future by showcasing how overcoming the concept of sustainability might enable us to integrate the needs of all elements of ecosystems.

 

Session Contributors

Pablo Mondragón Valero, Antropología 2.0, Spain

Dan Podjed, Research Centre of the Slovenian Academy of Sciences and Arts (ZRC SAZU), Slovenia

Veronica Reyero Meal, Antropología 2.0, Spain

Lucia Laurent-Neva, Visual Signo, UK

Session 4: Gender + Business Opportunities

We will explain variables that shape women’s experiences in businesses including access to capital and ideas about gender, work and family.


Through business examples we will show how anthropological insights can bring positive change to workplaces, using cases of factory work in Bangladesh; cleaning work in Berlin; technology work in NYC; and redesigning workplaces in Covid-19 times.


We will discuss implications for the future by demonstrating anthropologists’ influence in improved inclusivity and equity in businesses, NGOs and transnational institutions.

 

Session Contributors

Jordan Kraemer, NYU Tandon, USA

Lamia Karim, University of Oregon, USA

Melissa S. Fisher, NYU IPK and The Conference Board, USA

Jana Costas, Europa-Universität Viadrina, Germany

Session 5: Change + Diffusing Behaviors within Organizations

We will explain how roles in business respond to internal and external forces that bring new managerial practices and technology.


Through business examples we will show how the need for internal change is identified and managed in two cases: AB InBev and ACR Corporation.


We will discuss implications for the future by revealing ways organizations communicate the need for change across sectors, motivating individual, societal, and governmental commitments with concern to technology access, environmental sustainability, equality, and wellness.

 

Session Contributors

Kyle Gibson, University of Nebraska, Center for Entrepreneurship, USA  
Natalia Usme
, Flipa Consultora, Colombia

Melissa Vogel, Business Anthropologist at Hanover Research, USA

Karen Smits, Organizational Anthropologist at Practical Thinking, Australia

Laura Korculanin, Design Anthropologist at Give a Shit, Portugal

Session 6: Business Anthropology for the Future + Building a Knowledge Commons

We will explain how business anthropology can work in different industries in the future.

 

Through business examples we will show the ways companies manage transitional conditions and unimaginable futures, including the case of Maersk (shipping and logistics), the case of Lotto Sport (fashion industry), and the case of branding business anthropology across all sectors.


We will discuss implications for the future by exploring how business anthropology contributes scope and rigor to innovation in business of different industries/sectors. A growing knowledge-commons of business anthropology practices globally can help businesses become future-proofed.

Session Contributors

Rosa Ester Snyder, User Experience Researcher, Berlin, Germany

Allegra Pochtler, TraceMap, Berlin, Germany

Robert J. Morais, Columbia Business School, USA

Susan Kresnicka, Kresnicka Research and Insights , USA

Alberto Guglielmone, Marketing Innovation & Business Anthropology, Milan, Italy

 
PROGRAM

FRIDAY

WELCOME ACTIVITY AND EXCURSIONS TBA

DINNER AND MINGLING AT A COOL PLACE IN BERLIN TBA (pay as you go) 

SATURDAY

COFFEE AND REGISTRATION

WELCOME AND OPENING REMARKS

Keynote TBA

Session 1: Demystifying the Future + Building Action Plans

COFFEE

Session 2: Taxation + Social Responsibility

LUNCH (brownbag style)

Short presentations by businesses

COFFEE and MEET THE BUSINESSES

Session 3: Beyond Sustainability

EXPEDITION TO A LOVELY DINNER PLACE IN BERLIN TBA

SUNDAY


Keynote:

Joana Breidenbach

Betterplace.org and DasDach

Session 4: Gender + Business Opportunities

COFFEE

Session 5: Change + Diffusing Behaviors within Organizations

LUNCH (brownbag style)

Session 6: Business Anthropology for the Future + Building a Knowledge Commons

REFLECTIONS, Rallying Cry for the Future: Sustainable Business Practices + Business Anthropology 

 
PARTNERS
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WHO IS BEHIND IT

This web page has been created by Berlin based anthropologists engaged in using anthropology in different ways. The Global Business Anthropology Summit, held annually, in different places in the world, is a collaboration among anthropologists from an array of professional environments across a global network. The aim of this network is to continue to draw out and learn from the experiences of these practitioners, exposing new ways and conditions for collaborating with different institutions, organizations, and companies, using anthropology in work.

CONTACT

gbas2021@gmail.com