Thursday, 16:00 - 17:30 CET
We will explain how the extent of human centricity in technology and business makes us overlook the needs of other types of life on and beyond the planet – to the detriment of all.
Through a business example we will show how building for the broadest ecosystem leads to behavior change among consumers using the case of Mobistyle energy design systems.
We will discuss implications for the future by showcasing how overcoming the concept of sustainability might enable us to integrate the needs of all elements of ecosystems.
Pablo Mondragón Valero, Antropología 2.0, Spain
Dan Podjed, Research Centre of the Slovenian Academy of Sciences and Arts (ZRC SAZU), Slovenia
Veronica Reyero Meal, Antropología 2.0, Spain
Lucia Laurent-Neva, Semiotician, Anthropologist and Cultural Strategist, Visual Signo, UK