We will explain how roles in business respond to internal and external forces that bring new managerial practices and technology.

Through business examples we will show how the need for internal change is identified and managed in two cases: AB InBev and ACME Productions.

We will discuss implications for the future by revealing ways organizations communicate the need for change across sectors, motivating individual, societal, and governmental commitments with concern to technology access, environmental sustainability, equality, and wellness.