Business Anthropology for the Future + Building a Knowledge Commons

We will explain how business anthropology can work in different industries in the future.


Through business examples, we will show the ways companies manage transitional conditions and unimaginable futures, including the case of Maersk (shipping and logistics), and the case of branding business anthropology across all sectors.

We will discuss implications for the future by exploring how business anthropology contributes scope and rigour to innovation in the business of different industries/sectors. A growing knowledge-commons of business anthropology practices globally can help businesses become future-proofed.

Session Contributors:

Allegra Pochtler, TraceMap, Berlin, Germany

Robert J. Morais, Columbia Business School, USA

Susan Kresnicka, Kresnicka Research and Insights , USA

Alberto Guglielmone, Marketing Innovation & Business Anthropology, Milan, Italy

Session contact: Alberto Guglielmone

Who Is Behind It

This web page has been created by Berlin and worldwide based anthropologists engaged in using anthropology in different ways. The Global Business Anthropology Summit, held annually, in different places around the world, is a collaboration among anthropologists from an array of professional environments across a global network. The aim of this network is to continue to draw out and learn from the experiences of these practitioners, exposing new ways and conditions for collaborating with different institutions, organizations, and companies, using anthropology in work. Read more about us here.

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